Final B/W Logo
Sketches
Proposal Design
I was able to prototype branding for Mobility Hubs for the City of Minneapolis and Metro Mobility.
Tasked with creating a brand identity for Mobility Hubs in the greater Minneapolis-St. Paul area.
Opted for a modern and fun logo design for versatility and a unique color palette.
The City of Minneapolis and Metro Mobility appreciated the initial logo and requested a refinement.
Refined Final Design
Achieved satisfaction with the portrayal of transportation in the final logo design.
Prioritized legibility of letters, allowing for more space on the sides and creating a noticeable circle shape.
Considered the final design of a successful product.
Collateral Mockups
(Designed by Freepik)
Reflection and Iterations
Initially content with the project's outcomes but felt a lack of diverse media within the allotted time.
Upon reflection, decided to revisit the project and created a motion graphic.
Animated the logo to introduce movement and reflect transit motifs.
